Now the real work starts….


Thanks to the incredible support of our backers, our crowdfunding campaign has now come to a successful finish! This truly wouldn’t have been possible without our sponsors’ support. In fact, more than half of the donations we received were redirected to our project page from pages we hadn’t advertised on. You guys and girls really did an awesome job getting out there and spreading the word, and we owe this exposure–and indeed this whole project–to you. As a side note, we really appreciate the enthusiasm of those of our backers who offered to become test subjects themselves. Unfortunately, however, that’s not within our budget; more importantly, it would be illegal and unethical for us to perform experiments on subjects other than ourselves without the oversight of an IRB.

What is Science for the Masses?

Innumerable millenia ago, a rather unimpressive species of ape began asking questions. That’s all, really; just questions. What is this? What is that? Why?┬áThis ape contemplated various answers to the questions, and, coming to what seemed to it a reasonable conclusion, applied the results to the world around it. Why is it that when one of my kind is bitten by a striped serpent, they nearly always die a few hours later? Perhaps the serpent killed them with something in its bite. The ape avoids the serpent; the ape lives; the ape breeds; and a whole new generation of apes live on to continue with this first tradition of science.

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